Tuesday, 10 May 2016

Back Trip Festival

I created this crazy psychedelic, 1960's flavour design for Back Trip, a Grateful Dead inspired music festival in the USA. It was an ideal project for me, inspired by 60's hippy culture, nature and magical and mysterious elements and it was great fun making the design as weird and wonderful as possible. The brief was quite loose, based around the idea of an electric forest, although there were a few key elements I needed to include such as the Grateful Dead skulls, gnomes on toadstools and Jesus driving a hippy bus! I created the original collage and the agency (JCI Marketing, Redding CA) added in some photographic elements.